Thursday, August 11, 2016

The Goal is Mass Appeal!


Q: Is Home Staging for a particular type of home?

I read something recently supporting home staging for every price bracket and I think it's so true. It referenced the point that EVERY home is SOMEONE'S luxury home. 

Adequately preparing a home for sale and staging it can help create the 'luxury' effect for ANY home on the market, for ANY buyer looking to visualize THEIR perfect space. 

A large number of professional home stagers will work in diverse markets and price points and will address far beyond the scope of what is traditionally thought to fall under the umbrella of home staging. From traditional decluttering and depersonalizing to recognizing areas of concern for buyers on both a conscious and subconscious level... But I'll save that for another post!

The bottom line is that regardless of the home itself, it is now a PRODUCT - and the goal is mass appeal! Even professionally designed homes may not highlight the home's best selling features and may reflect personal tastes that may not appeal to most buyers!

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